MEET THE TEAM
Meet the people who help support Heather M. Hewett’s business, client experience, digital presence, professional outreach, and day-to-day operations.
Our team works behind the scenes across operations, business development, marketing, lead generation, SEO, website support, and professional communication so the business can continue serving clients and building meaningful relationships with individuals, organizations, HR professionals, and professional partners.
If a member of our team has contacted you on behalf of Heather M. Hewett or one of our business initiatives, you can also use this page to confirm their name and role.
We believe professional outreach should feel transparent. You should know who you are communicating with, what they do, and how they are connected to the business.
FOUNDER
Founder and C.E.O | Holistic Wellness & Clinical Nutrition Expert
Heather M. Hewett is the founder and practitioner behind Heather M. Hewett’s holistic wellness, clinical nutrition, emotional resilience, and nervous system support services. With more than 23 years of experience, Heather’s work brings together clinical nutrition, holistic wellness, nervous system regulation, trauma-informed somatic practices, and personalized coaching.
As the founder, Heather guides the overall vision of the business while working directly with clients and developing wellness programs, educational resources, workshops, and services for both individuals and organizations.
Her professional background includes work as a Clinical Nutritionist, Board Certified Traditional Naturopath, Certified Alternative Medical Practitioner, Holistic Health and Wellness Practitioner and Coach, Somatic Trauma-Informed Practitioner, and Nervous System Regulation Coach.
THE TEAM
The work you see through Heather’s website, outreach, programs, partnerships, marketing, and client communication is supported by a collaborative virtual team. Each person has a defined role and area of responsibility within the business.
Operations Manager
Elleanna May Pacleb is the Operations Manager supporting the day-to-day organization, coordination, and growth of Heather Hewett’s business. She helps keep projects, workflows, communication, outreach, and administrative processes moving smoothly across the team. Elleanna also supports marketing and business development initiatives, coordinates team activities, and helps maintain the systems needed to keep projects organized and aligned with business goals.
Areas of Support
Business Development Specialist
Kaemy Cedeño is a Business Development Specialist supporting lead generation, professional outreach, prospect research, and relationship-building initiatives. A key part of her role includes HR outreach for Embodied Resilience Method™, where she helps identify and connect with HR leaders and organizations interested in employee wellbeing, resilience, leadership development, and workplace culture. Kaemy also supports the organization and coordination of leads, outreach activity, research, and business-development opportunities.
Areas of Support
Marketing and Social Media Assistant
Frietzel Marie Alicaya is a Marketing and Social Media Assistant supporting Heather Hewett’s digital content, social media presence, email marketing, and outreach initiatives. She helps plan, organize, and publish content across digital channels while supporting brand consistency and audience engagement. Frietzel also assists with LinkedIn content, email newsletters, social campaigns, and HR and corporate outreach initiatives connected with Embodied Resilience Method™.
Areas of Support
Audio & Video Production Manager
Matt Hewett is the Audio & Video Production Manager supporting The Butterfly Event podcast. He oversees the audio and video production process, helping bring each episode from recording through editing and post-production to a polished final version. He focuses on maintaining clear, professional audio and video quality and preparing each episode for publication across digital platforms.
Areas of Support
Lead Generation Specialist
Ceeje Pacleb is a Lead Generation Specialist supporting strategic prospecting, direct outreach, cold calling, and business-development initiatives. His role focuses on identifying potential clients, partners, and professional opportunities, making initial connections, and helping maintain organized follow-up and lead-tracking processes. Ceeje supports both Heather Hewett’s broader business growth and outreach connected with Embodied Resilience Method™.
Areas of Support
SEO and AEO Specialist
Jiad Hassan is an SEO and AEO Specialist supporting Heather Hewett’s website visibility, content strategy, and organic growth. He focuses on keyword and SERP research, website content optimization, service-page and supporting-content strategy, internal linking, and improving visibility across traditional search engines and AI-powered search experiences. His work helps ensure that website content is organized around relevant search intent, builds topical authority, and makes it easier for the right audiences to discover Heather’s services and educational resources online.
Areas of Support
Digital Content & SEO Coordinator
Leighton Hewett is the Digital Content & SEO Coordinator supporting the digital content and growth of The Butterfly Event podcast. He manages video and YouTube Shorts uploads, creates optimized titles, and applies SEO strategies to help content reach a wider audience. He also helps ensure short-form content is properly published, organized, and positioned for stronger visibility and engagement across digital platforms.
Areas of Support
Website Developer & Maintenance Specialist.
Ahmed Sumon is the Website Developer supporting the design, build, and ongoing maintenance of Heather Hewett’s website. He also supports site performance, accessibility, and the technical requests that come from the wider team.
Areas of Support
WORKING TOGETHER
Our team supports different parts of the business, but the goal is shared: keeping communication professional, projects organized, digital visibility strong, and relationships with clients and professional contacts clear and consistent.
Operations support helps connect the moving pieces of the business, including projects, schedules, communication, workflows, campaigns, and team coordination.
Our business development and lead-generation team researches potential opportunities and builds connections with individuals, businesses, HR professionals, organizations, and potential partners. This includes outreach connected with workplace wellbeing and resilience initiatives where appropriate.
Marketing support helps maintain a consistent online presence through social media, email communication, LinkedIn, content planning, and digital campaigns.
SEO and AEO support focuses on helping Heather’s website become easier to discover through traditional search engines and emerging AI-powered search experiences while keeping content useful and relevant to the people it is intended to serve.
Our technical support helps maintain and improve the website so visitors can access Heather’s services, educational resources, and business information through a clear and functional online experience.
TRANSPARENT OUTREACH
If someone contacts you on behalf of Heather M. Hewett, you can use this page to confirm whether their name and professional role are listed as part of the team.
Our team may communicate with:
We want that communication to be transparent. If you receive an outreach message and are unsure whether the person legitimately represents the business, check their profile on this page.
Each listed team member should also have a direct profile link, allowing the person contacting you to send you directly to their verified section of this page. For example: /about/meet-the-team/#jiad-hassan
If you still have questions about whether a communication is legitimate, please contact us through the official Heather M. Hewett website.
PROFESSIONAL STANDARDS
We aim to make every interaction professional, respectful, transparent, and consistent with the values of the business. When communicating with our team, you can expect:
Team members should clearly represent who they are and their role within the business.
Whether the conversation involves a client, business, HR professional, or potential partner, our goal is respectful and professional communication.
We value responsible handling of business, client, and professional information.
Our team works together to keep communication, scheduling, outreach, and project follow-ups organized.
Behind every email, website update, campaign, or outreach conversation is a real person supporting the work of the business.
HELPFUL ANSWERS
Heather M. Hewett’s business is supported by a virtual team working across operations, business development, marketing, lead generation, SEO and AEO, website support, and professional communication. Each current team member and their role is listed on this page.
Check the person’s name and job title on this Meet the Team page. If they are listed here, you can confirm their role within the business. If you are still unsure, contact the business through the official website.
Team members may conduct legitimate professional outreach related to business development, partnerships, HR and organizational initiatives, services, or other relevant business opportunities. Their specific role on this page can help explain the type of communication they may handle.
Yes. Heather is supported by team members who work across different business functions, including operations, outreach, marketing, lead generation, digital visibility, and website support.
Jiad Hassan supports SEO and AEO strategy, search research, content optimization, internal linking, and visibility across traditional and AI-powered search experiences.
Business-development and lead-generation team members support prospect research, professional outreach, relationship building, and HR or organizational outreach where relevant. Individual responsibilities are listed in each team profile above.
If you are interested in Heather’s coaching, nutrition, wellness services, or organizational programs, use the official contact or consultation options on the website rather than contacting an individual support-team member unless they have already reached out to you.
THE PEOPLE BEHIND THE WORK
Heather’s work may begin with one practitioner, but maintaining a growing wellness business requires many different skills behind the scenes. From organizing projects and communicating with potential partners to managing content, improving search visibility, supporting outreach, and maintaining the website, each team member contributes to a different part of the business.
Our goal is simple: To support the work professionally, communicate transparently, and make it easy for clients, businesses, HR professionals, organizations, and partners to know who they are speaking with.
GET IN TOUCH
Whether you are interested in working with Heather, exploring a professional collaboration, discussing an organizational wellbeing initiative, or verifying a member of the team, we welcome you to reach out through the official website.
